Interest in Florida native plants has never been higher. Homeowners are searching for drought-tolerant landscapes, butterfly gardens, and environmentally friendly alternatives—but many first-time native gardeners still struggle to know where to begin. As the opening session, this presentation explores how nurseries and the broader native plant community can help bridge the gap between curiosity and confidence. Drawing on consumer trends, years of engaging with Florida gardeners, and real-world examples, Jacqueline, Wild Floridian, will share practical ideas for reducing barriers, inspiring new gardeners, and creating buying experiences that lead to successful, long-term adoption of native plants.